Counting Down Our Year in Sustainability (2020)

Brrrrrr. It’s cold.

2020’s nearly over, ‘good riddance’ is as good a sentiment as any… But as winter settles in, the old ways return like any other year, and all we want to do is cosy up by the fire with a mug of something hot (and vaguely boozy) and something great to read.

Cue: segui to our sustainability report.

So it might not be as gripping as the latest crime-thriller, your heart won’t be left swooning with romantic daydreams, but if you - like so many - have found yourself taking sustainability a hell of lot more seriously in 2020, our Sustainability Report may be something of a page turner for you. Why? Well, we’ve been in this game for a while. And if there’s one positive we can take from 2020, it’s that consumers are changing. People want to buy less, and buy better. This report is a ‘why’ and a ‘how’ brands can make this possible for you. 

This shift comes at a great time for sustainable brands like us, because in our quest to keep doing right by the planet and those we share it with, we’re always looking for ways to do better. And that means keeping ourselves in check. With more and more people looking for truly conscious clothing, we have more information than ever on what people are looking for, and we can therefore create more ways to offer that.

Transparency is the only way a brand can work towards sustainability, fight greenwashing and swim against the stream of fast-fashion, in an honest way. Innovations like clean dyes, waste-reduction, upcycling and eco-friendly fabrics, are only as strong as the trust consumers put in them. They say the proof is in the pudding - so let this be our little slice of Christmas pudding, to prove our progress this year.

So, settle in, pour yourself a cocoa (heck, make it Irish, no one’s watching) and see for yourself what we’ve achieved this year in our constant efforts in doing it right. 


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