This is the first natural dyed denim collection produced on industrial scale.
The difficulty of working with natural dyestuff has always been that it was hard to create the right color intensity and shade consistency.
This is now a problem of the past thanks to intense research and development.
Denim manufacturer Orta (Turkey) succeeded in creating an effective technique that overcomes the initial problems and that is 100% sustainable. Veggie denim fabric is 100% GOTS certified organic cotton. The veggie denim dyeing process uses up to 70 liters less water per kg fabric, no chemicals and 30% less energy.
Of course Kings of Indigo is part of this sustainable innovation and offers several Veggie Denim items in the collection.