As a sustainable brand we are always looking for options to innovate and be more and more sustainable. The next step is that we want to close our chain.

All denim that we produce should also go back to us, so we take full responsibility of our products and we can create new products from it. With this next step we are focusing on our fifth pillar of our Five Pillars of Sustainability: ‘Waste Conscious’.

With closing the chain, we are taking our business to the next level! But to do that, we need you! You can bring your old Kings Of Indigo denim to one of the following locations*:

1. Amsterdam

- Het Faire Oosten: Waldenlaan 208, 1093 NH Amsterdam

Monday till Saturday: 10:30-18:00
Sunday: 12:00-17:00

- Studio JUX: Ceintuurbaan 252, 1072 GH Amsterdam

Monday: closed
Tuesday till Friday: 11:00-18:00
Saturday: 10:00-18:00
Sunday: 12:00-18:00

2. Utrecht

- Studio JUX: Twijnstraat 7, 3511 ZG Utrecht

Monday: closed
Tuesday till Friday: 11:00-18:00
Saturday: 10:00-18:00
Sunday: 12:00-18:00

3. The Hague

- BENDORFF: Prinsestraat 11, 2513 CA Den Haag

 Monday: 12:00-18:00
 Tuesday till Saterday: 10:30-18:00
 Sunday: 12:00-17:00

4. Rotterdam

- RUMOURS Concept Store: Lusthofstraat 57, 3061 WL Rotterdam

Monday & Sunday: closed
Tuesday till Friday: 10:00-18:00
Saturday: 10:00-17:00

- Studio JUX: Meent 24, 3011 JK Rotterdam

Monday: closed
Tuesday till Friday: 11:00-18:00
Saturday: 10:00-18:00
Sunday: 12:00-18:00

We are happy with all old, unworn, damaged, outworn K.O.I denim jeans, jackets, dresses, shorts in any condition you have in your closet!


1. Did you know that only 13% of the clothing is recycled where 12% is downcycled and only 1% of the clothing that is recycled is actually recycled into new clothing?

2. Globally, an estimate of 92 million tonnes of textiles waste is created each year and the equivalent to a rubbish truck full of clothes ends up on landfill sites every second. By 2030, we are expected as a whole to be discarding more than 134 million tonnes of textiles a year.

3. Did you know that in the Netherlands we throw approximately 145 million kilos of clothing in the residual waste every year? That is about 24 items of clothing per person.

4. Globally the fashion industry is responsible for 10% of all greenhouse gas emissions, with textile production alone is estimated to release 1.2 billion tonnes of greenhouse gases into the atmosphere every year.

5. You get a 10% discount on a K.O.I article by choice in the store you returned your denim!

Return your old Kings Of Indigo denim and YOU ARE DOING IT RIGHT!

In case you don’t live in the Netherlands, but you still want to return your K.O.I denim to us, you can also send your jeans to our headquarters in Amsterdam on your own costs. Make sure to put your e-mail address on a paper in the package, so we can send you the discount code.

*You can return your old K.O.I denim until September 30th 2021.

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