This year, we are celebrating our anniversary: Kings Of Indigo has been pioneering sustainability for 10 years! When we started 10 years ago, we were special just for pledging fair working conditions in our factories and using organic instead of conventional cotton. Since then, we’ve stood at the forefront of many more sustainable innovations; from waterless washes to fully circular denim and traceable fabrics to rule out greenwashing. Kings Of Indigo has been leading the industry towards change for a decade. To celebrate our anniversary we’re launching a special collection with accessories, shirts and tees and two special editions of ‘clean jeans’. A ‘full circular denim’ that is 100% recycled and 100% recyclable. And a ‘wiser wash’ recycled denim made with no chemicals at all and half the water and energy. That’s denim that looks good and feels great.

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