Home laundering accounts for ⅔ of the environmental impact of clothing. In collaboration with LABFRESH, Kings Of indigo introduces a special line of pieces that are stain, smell and crinkle free. Labfresh is a special finish that works like a protective shield, it keeps clothing fresh for longer so you don’t have to wash it as much. Let’s not waste precious time and water doing laundry.
Doing It Right is our pledge. To do right by the planet and those we share it with.