Be circular, earn credits.


When we say we make lifetime favorites, we mean it. Our garments are made to last. To make sure our garments live their best life, we are introducing a ‘buy back’ option. Send in the Kings Of Indigo garment that you don’t wear to our colleagues at RESPONSIBLE and earn credits for your next purchase from our store. Together with RESPONSIBLE, we’ll make sure that treasure gets a second chance.


How it works: 

Doing It Right is our pledge. To do right by the planet and those we share it with. To do right by you.