Born to swim upstream
Rooted in American denim heritage. Refined with a Japanese eye for detail. Responsibly crafted for a longer life.


Super soft and comfortable feel. And amazing fit!
Isabelle S.
Jun 4, 2026, 10:34 AM
Lovely jeans, very comfortable soft denim and has a stylish feel. True to size, would definitely recommend.
Claire
Apr 27, 2026, 11:33 PM
And another favorite piece in my wardrobe 🤩 Comfortable, cool, casual, sure to be durable, and above all made fairly and with respect for resources 🤍. The color reminds me of corduroy. This is already my second denim jacket from K.O.I.
Alexandra P.
Jul 18, 2026, 10:26 PM
The trousers fit perfectly and have a beautiful color.
Sabina B.
Jul 13, 2026, 8:34 PM
Right to know where and how your clothes are made.

We create the highest quality denim, with the lowest impact.
Got a rip in your jeans or lost a button? No problem! We've got you covered worldwide.
Scan the QR on any label to follow your garment from fibre to finished piece.









































































































































