Sustainability

Waste is such a waste don’t you think?

As resources are limited we have to find smarter ways to use them. We believe that reuse has infinite potential for the future of sustainable fashi...

Pioneering sustainability for 10 years

That’s right, we’ve been leading the fashion industry towards change for a decade. And in those ten years, we’ve seen the subject of sustainability...

We made a deal. And kept our word.

Together with like minded denim brands such as MUD jeans and Kuyichi, we signed a ‘Denim Deal’ in the winter of 2020. This extraordinary deal requi...

Minimum impact on the environment - yes. Minimum wage for workers - no.

Together with Armedangels, Mini Rodini and Nudie Jeans, we’re working towards fair wages in the fashion industry. To close the gap between a minimu...

Milestones 2021

Did you know that when we started 10 years ago, people were impressed by us using organic cotton instead of conventional cotton? Being a sustainabl...

Here’s how to rule out greenwashing

With sustainability being the word of the day, it’s easy to get caught up in a web of false claims. How can you tell if a brand really is as planet...

Just don't do it

Why would the communications team of a fashion brand like to tell its customers about the negative impact of the fashion industry on this planet?! ...

WE WANT YOUR K.O.I DENIM!

As a sustainable brand we are always looking for options to innovate and be more and more sustainable. The next step is that we want to close our c...

New Retraced technology means full transparency, from cotton to closet.

The trace is on! At the risk of sounding like a broken record, transparency IS sustainability. Nowadays, when every brand and their...

It’s time to start a revolution!

It’s Fashion Revolution Week! You in? On the 24th April 2013, the Rana Plaza building in Bangladesh collapsed. Rana Plaza housed a number of garme...

What does water mean to you?

World Water Day is near. Never heard of it? We’re sure it has passed many by without a second thought since it began in 1993. But for K.O.I, it’s k...