Sustainability

Milestones 2021

Did you know that when we started 10 years ago, people were impressed by us using organic cotton instead of conventional cotton? Being a sustainabl...

Here’s how to rule out greenwashing

With sustainability being the word of the day, it’s easy to get caught up in a web of false claims. How can you tell if a brand really is as planet...

Just don't do it

Why would the communications team of a fashion brand like to tell its customers about the negative impact of the fashion industry on this planet?! ...

WE WANT YOUR K.O.I DENIM!

As a sustainable brand we are always looking for options to innovate and be more and more sustainable. The next step is that we want to close our c...

New Retraced technology means full transparency, from cotton to closet.

The trace is on! At the risk of sounding like a broken record, transparency IS sustainability. Nowadays, when every brand and their...

It’s time to start a revolution!

It’s Fashion Revolution Week! You in? On the 24th April 2013, the Rana Plaza building in Bangladesh collapsed. Rana Plaza housed a number of garme...

What does water mean to you?

World Water Day is near. Never heard of it? We’re sure it has passed many by without a second thought since it began in 1993. But for K.O.I, it’s k...

After a very strange year, 2020 finally came to an end

But it wasn’t all bad. We were inspired to do better, to keep swimming, and as 2021 comes in hot (though sadly not the weather, just yet) we’re se...

Counting Down Our Year in Sustainability (2020)

Brrrrrr. It’s cold. 2020’s nearly over, ‘good riddance’ is as good a sentiment as any… But as winter settles in, the old ways return like any othe...

Where do we sign? The Denim Deal!

It takes 8,000 litres of water to make a typical pair of jeans. The emissions from the textile industry worldwide every year are more than all the...

The best offence is a good defence! Introducing Polygiene, in Indigo Panama

Hear the call! Swimming against the tide of climate change requires strong strategies and solidarity - everybody doing their bit, swimming together...

A Hard Rain’s Gonna Fall

It’s wet today. From our office in Amsterdam's IJburg, we can see the river laid out across the horizon - the way its steely surface is disturbed b...

It’s time we all made a choice!

Last week Coca Cola and Nike launched two wonderful ad-campaigns. ‘You Can’t Stop Us’ and ‘Open Like Never Before’ are beautiful ads, no denying, c...