New arrivals

A fresh range of Kings of Indigo styles.

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40% off winter season styles

Sale just got better. Planet friendly material, made responsibly.

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Doing It Right

Classics for your closet. Never out of style.

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k.o.i. classics

Made with planet friendly material. Never out of style.

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New Arrivals

Doing it right

Upcycled blankets from India

Waste conscious, a new life to old fabrics.

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We don't like chemicals

100% pure, organic cotton.

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A SPECIAL UPCYCLED COLLECTION

BREATHING NEW LIFE INTO OLD FAVORITES.

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Store Highlight

Säntis Fashion, Appenzell.

The spirit of blue denim comes alive at Säntis Fashion. Based in Appenzell, Switzerland, Säntis Fashion has grown since its opening in 1988 to become one of the local trendsetters for denim lovers. Their philosophy? Simple: 'To find great labels with a history, from all over the world. To bring new and trendy labels to Appenzell every season. To prioritize quality and authenticity.' Christine Hanselmann and the team at Säntis count Kings Of Indigo among their list of prized brands, and we couldn't be more proud.

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