When Tony Tonnaer founded the Kings of Indigo company eight years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor quality had to be sacrificed in order to make beautiful garments. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes. 

Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious.

Kings of Indigo brings the best of both worlds in denim; the minimalistic beauty of pure, Japanese denim and the tough characteristics of the classic, American blue jeans. All Kings of Indigo garments are designed to last long; quality wear for the next era. 

The Kings of Indigo HQ are based in Amsterdam (Ijburg), The Netherlands, where 14 full time Kings and Queens reign. Their collection is sold to 400 carefully selected retailers with a focus on Northern Europe and online. From 2019, the brand will also be expanding to the USA, Canada and Australia.