From SS20, we have started with a new technology from Jeanologia called EIM: Environmental Impact Measuring.
The EIM score is awarded per denim based on:
- Water consumption
- Energy consumption
- Chemical use
- Impact on worker's health
The scale ranges from low to high and is relating to the garment's finishing process, not the whole production process. The lower the score, the less impact it has and therefore a cleaner jean.
We can currently share the scores of nine denims, all of which are low impact. We are working on providing more from the current spring/summer collection soon. From AW20, it is our goal to implement this technology at all of our laundries and have full transparency on our website.