Kings of indigo x LABFRESH

Home laundering accounts for ⅔ of the environmental impact of clothing. In collaboration with LABFRESH, Kings Of Indigo introduces a special line of pieces that are stain, smell and crinkle free. LABFRESH is a special finish that works like a protective shield, it keeps clothing fresh for longer so you don’t have to wash it as much.

Let’s not waste precious time and water doing laundry. 


Doing It Right is our pledge. To do right by the planet and those we share it with.



K.O.I created two styles together with LABFRESH, using the FreshCore™ Technology. The technology is stain-, odour repellent, sweat blocking, crinkle free, and 100% cotton. The LABFRESH styles related to two of our five pillars; planet friendly materials and less water use. 

The limited-edition shirts highlight the importance of washing and buying less. The shirts are made from organic cotton and feature a relaxed fit, a chest pocket, recycled polyester labels (made from post-consumer plastic bottles), and Corozo buttons, made from the Tagua tree nut. The buttons are tied with organic fibers so they have outstanding scratch resistance and high durability.