From soil to store, 

we always push to reduce water-waste.

Our guiding stars in the quest to make the planet that bit better. True sustainability requires a holistic approach.

Repair, recycle & reuse, 

upcycling is in our DNA.

Happy people make better clothes. All our factories are audited for our social compliance standards..

Made close to home, 

our garments travel by boat and truck only.

Organic, recycled, natural and vegan. 

Sustainable every time.

Five Pillars of Sustainability

After many years in the denim and fashion industry our Founder Tony Tonnaer turned to creating his own brand and in 2011, Kings Of Indigo was launched. From then, we have been putting all of our efforts in leading the industry and being two steps ahead when it comes to sustainable practices. Our commitment to the cause has a 360 approach – we leave no stone unturned.

Since sustainability is the word of the moment, it’s easy to get lost in a web of ‘organic cotton’ and ‘water use’. We have built up our Five Pillars of Sustainability to make it easier for us to see where we are and where we still need to improve, and for you to have full insight on what we do. You can find more information about each of the pillars by clicking on the specific icons above.