Kings of Indigo believes that the future of sustainable production lies with working with recycled material. With innovative design and production, 85% of the latest AW19 collection has been made with recycled materials. Embracing recycling in the jeans industry is an important path we are paving with confidence - and we want you to join in the mission!

WE ALREADY STARTED THE RE-USE THE BLUES PROJECT, STILL WANT TO SIGN UP FOR NEXT TIME? SURE THING!
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SIZING & CONFIRMATION
HOW DOES IT WORK?

We have collected old stock jeans and trims and we want to send them out to you to encourage you to get creative and make something cool.
We’re thinking laptop covers, pillowcases, tote bags - totally up to you!
See our top three from 2018 here:

Timeline

Application to the competition opens 12th July and closes when we reach our maximum capacity of 100.
The following week, we will send a confirmation email to which you MUST respond in order to be included.
On the 18th and 19th July, packages will be made up at our Amsterdam HQ and sent out.

You then have a month to CREATE! And make sure you take us on your journey by tagging @kingsofindigo and #reusetheblues on Instagram.

The competition will close on Wednesday 21st August.
By that date, you will have to provide all the images and information you wish about your entry to communication@kingsofindigo.com.
Tip: the better the quality of pictures, the better your chance of making it to the next stage.

Over the following days, we will make our selection for the top entries and contact you directly.
These people will then have to send in their physical entries to our HQ for the Kings of Indigo team to internally vote their favorite.

Winners will be announced: 30th August.
*Note: this is a European only competition due to the shipping time of sending to other continents.

Prizes
  1. Exclusive Shotoku jacket and 200 euro spending money on our webshop
  2. Recycled PET jacket (TBC) and 200 euro spending money on our webshop
  3. Recycled wool winter accessories & 150 euro spending money on our webshop
Any questions - please send an email to communication@kingsofindigo.com.
For inspiration, check out our Triple R page (to be uploaded) to see how you could re-use your blues.

 

Exclusive Shotoku jacket: Winners prize