Our collection is made up of 95% sustainable materials.
Our first and arguably one of our strongest pillars.
Studies suggest that almost two-thirds of the harmful climate impact over a garment’s lifetime comes at the raw material stage – this is because of the vast amounts of energy, water and chemicals that are used to create materials such as polyester and cotton.
Since we started production in 2011, we have never compromised on sustainable materials, organic cotton being our baseline standard.
Our collection is made up of 95% sustainable materials. The non-sustainable materials for example, are elastane, found in stretch denims.

Natural versus Man-Made Fibers

First things first, difference between natural and man-made fibers. It may seem counterintuitive to hear that we use “man-made materials” as a sustainable brand. Organic = sustainability, right?

Well, not quite. While the natural fibers we use are sustainable options versus conventional ones, the fact is that even organic fibers come from the earth, so we are relying on and taking from mother nature again.

Although man-made may immediately conjure up images of heavy metal and clouds of smoke, we can assure you that’s not really our style. Man-made fibers in our collection are materials such as TENCEL™, recycled wool and recycled PET. The fibers began life as natural, but need a ‘man’, or let’s say, human hand, to make them into a material.

Natural Fibers

Organic cotton

Organic cotton is a natural fiber that has had no chemical treatment, making it safer for the planet, farmer and wearer. Only natural fertilisers such as compost and animal manure are allowed to grow organic cotton. Organic cotton makes up only 1% of the total cotton production in the world.  By switching to organic cotton, reductions in water use (88% less than conventional cotton), chemical and pesticide use (around 72% less), and carbon emissions (around 46%) are significant.

100% of the cotton we use is GOTS, BSCI or OCI certified.

Find it in all of our denims, tees, sweats, jackets, pants, skirts, dresses, socks.

Linen

Linen is a natural fiber. It does not require any chemicals to be made into a textile and uses hardly any water, for example, across its lifecycle, a linen shirt uses 6.4 litres of water compared with 26 litres for a conventional cotton shirt  (that’s 13 1.5 litre bottles of water). Flax can be grown in almost any environment with very little resources and attention and takes about 100 days. Linen is a long-lasting fiber and helps regulate body temperature in hotter months.

Linen is completely biodegradable at the end of its life.
Find it in our men’s and women’s shirts, men’s shorts, men’s and women’s jackets.
Hemp

Hemp is a natural fiber. It can be grown with no pesticides and it returns up to 70% of the nutrients it takes from the soil. Hemp uses 4x less water than cotton, requires very little land to grow and can produce up to double the fiber yield per hectare than cotton. Hemp also absorbs C02 while it grows through a natural photosynthesis, which makes it carbon negative even before production. The growing process of hemp also means that it improves soil health, so farmers are able to grow crops directly after the harvest.

Hemp is widely regarded the most sustainable natural fiber in the world.

Find it in our men’s shirts, pants and jackets, and in our women’s skirts, pants, jackets and overalls.

Man-made materials

Recycled Wool

Recycled wool is produced by taking pre-warn wool garments and shredding them down into individual fibers and then using this to create a new piece. Separating the wool by colors before shredding also eliminates the need to dye the product further;reducing water and chemical resources.
Results suggest that recycled yarn has an 98% less environmental impact than normal yarn. Producing virgin wool requires both a vast land mass to raise the sheep, and the production itself demands extreme amounts of energy, water, and chemicals.

All of our garments containing recycled wool have been approved by the Global Recycling Standard.

Find this in all our knitwear, jackets and accessories. 

Recycled Cotton

Recycled cotton is a man-made fiber. It is made with a mixture of cotton waste and pre-used cotton products (mix of organic and non-organic cotton). This is because the fibers in recycled cotton are too short and weak to be used alone. The fibers are shredded down, made into a raw material, spun into yarn, and then made into a new garment. This reduces water, energy, CO2 emissions, and other impacts of cotton farming. Cotton is the most used material for clothing worldwide, so by recycling it, we reduce the growth of new cotton.

Our recycled cotton has been approved by the Global Recycling Standard.

You can find this in our denims and socks.

Recycled Polyester

Recycled polyethylene terephthalate (PET) is a man-made fiber. It is made from post-consumer plastic bottles. Plastic materials are collected and melted down to create a thick material. This is then spun through spinnerets making them into filament fibers. These fibers are then spun into yarn and used to create a garment. With over 300 million tonnes of plastic being produced each year (mostly for single use), the urgency to use what is already there to slow down new plastic production is paramount.

Our recycled polyester has been approved by the Global Recycling Standard.

Find this in our winter jackets and outerwear.

Primaloft

The filling for our jackets and outerwear pieces comes from Primaloft made from recycled PET. Primaloft is a well know mark of quality and they use high performance technologies to produce lightweight, durable and animal friendly products created in a sustainable way.

Primaloft uses recycled plastic.

Find this in our winter jackets and outerwear.

TENCEL™

TENCEL™ is a man-made fiber. It is created from wood pulp coming from sustainably grown trees that are thinned out, instead of being cut down and then in combination with an organic solvent, the wood pulp becomes a fiber. The fiber making process reuses over 99% of the water and organic solvent, making it a closed loop. TENCEL™ fabrics have similar qualities to viscose, but viscose wood sources are not grown sustainably, and the solvent used is highly toxic and potentially harmful to the worker.

 

TENCEL™ is one of the best closed loop materials available.

Find this in our women’s blouses, dresses, jackets, trousers, men’s and women’s denims.

REFIBRA™

REFIBRA™ is a combination of TENCEL™ fibers and waste cotton materials. REFIBRA uses left over cotton scraps that are collection from garment factories and combines it with wood pulp from sustainably grown forests. This process, like TENCEL™’s, reuses over 99% of the water and organic solvent used in the process, making it a closed loop. The difference with TENCEL™ is the recycled cotton element, which gives the texture of the garment a bit more weight and is more robust, whereas 100% TENCEL™ drapes and flows with ease.

REFIBRA is an important contribution to the circular economy in the textile industry.

Find it in our women’s dresses and blouses.

Blends

We like to use blends of materials for a number of reasons. One is that blends means that you can get the good characteristics of two materials and create an even better product. For example, we love blending hemp and organic cotton. Organic cotton is a water intensive plant and hemp in comparison needs 4x less water. However, pure hemp itself is not a very soft material so the organic cotton can help with that. By using two materials, we reduce reliance for just one and distribute the pressure of needing the one specific material.

Another blend that we very much believe in is increasing the amount of recycled cotton in our organic cotton denims. The more recycled cotton there is, the less need for new organic cotton and thus less pressure on the planet. However, recycled fibers are difficult to work with because with every recycle, the fibers are broken and cut short. For denim, it is important to have a strong material so the garment can stand the test of time and wear. However, we have found that up to 20% recycled cotton still makes a strong enough denim and in our current collection, up to 65% of denims contain recycled content.